About
Brand Story
Powerful technology like fire, a promise for a sustainable future.
About
Brand Story
HANABI,
A passion ignited like fireworks
With over 50 years of precision lubrication technology, HANABI cares for every breath of your engine. Faithful protection as the foundation, performance beyond limits. We promise to keep your precious car running smoothly for 3 years longer.
Adding 3 more years
of confidence to your driving.
After 18 years of experience in the global oil industry, we realized that mass-produced engine oils lack the detailed care needed for each individual customer’s car.
Especially, failing to enhance the unique performance and characteristics of Japanesevehicles became our challenge.
The drivers’ unmet expectations and the subtle signals from engines were the driving forces behind the birth of HANABI.
HANABI means “fireworks” in Japanese.
Our technology, our brand, and the time shared by cars and drivers embody the philosophy of a flame that burns endlessly — precise, intense, and vibrant.
Developed by scientists from Japan, this engine oil is more than just a lubricant;
it is a promise to protect the future of cars and drivers,
and a symbol of trust that transcends time.
Collaboration +
Global additive leader technology
= Innovation
Based on additive technology leading global standards and newly developed formulas, HANABI has realized lubrication technology on a completely new level. This journey was more than just product development; it was a redefinition of the standard for engine protection. HANABI is more than just lubricant. It extends vehicle life, maximizes performance, and adds technology called trust between driver and vehicle.
Philosophy of the
Founder & Engineers
Technology begins with sincerity.
HANABI’s researchers create products that stand the test of time through top-level expertise
and continuous exploration.
HANABI —
Precision. Innovation. Responsibility.
Built on globally leading additive technology, HANABI’s research team developed new additives and proprietary formulas.
As a result, fuel efficiency has improved, engine life has been extended, and carbon emissions have been significantly reduced.
HANABI’s pursuit is not merely selling lubricants.
It is a commitment to precise technology, proven quality, and sustainable performance.
Drivers are not just moving—they are accumulating time.
HANABI supports that journey with strength, longevity, and quiet reliability.Here is a natural English translation of your text:
Service
The ultimate performance begins with HANABI.
Based on Japan’s precision and trust in technology, HANABI promises the highest quality.
Designed with Japanese sensibility and functional beauty, it is engineered for ease of use by everyone.
Experience the world-renowned Japanese technological excellence now, with HANABI.
Technology & Formulation Support
